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· Alors ? Beauté #1

Thirteen Lune goes international with Takealot

ALORS ALORS · 5 items

  1. Via Beauty Independent · 13 NOV

    Small Wonder puts powder first in its Red Antler rebrand

    Small Wonder’s new tagline: “Made Possible by Powder.” Detox Treatment, its fourth product, is due in January, says Beauty Independent.

    Smart move: treatments are the fastest-growing US prestige haircare segment, per Circana, and Detox Treatment is one.

  2. Via Beauty Independent · 13 NOV

    A small launch at luxury prices: Aprajita Lavania's LAVANAĒ has two products developed with board-certified dermatologist Shikha Shah.

    Spark Cellular Brightening Serum: $125 for 30 ml. Seal Barrier Reset Cream: $105 for 50 ml, per Beauty Independent.

    A narrow start: two products sold direct, with the U.S. the focus for the next few years.

  3. Via WWD · 13 NOV

    A big retail step: Thirteen Lune makes its international debut with Takealot on Dec. 4.

    Grieco is starting a $15 million fundraise, WWD reports. Pop-ups follow in Capetown and Johannesburg in February.

    The partnership has scale: Takealot is South Africa’s largest online retailer.

  4. Via Vogue · 13 NOV

    A practical partnership: L’Oréal is the Royal Ballet and Opera’s festive partner.

    Its Paul Hamlyn Hall Christmas tree has 10 dioramas with L’Oréal products inside. The unveiling is November 18, Vogue reports.

    The partnership reaches the production teams too: L’Oréal products are used for wigs, hair and makeup.

  5. Via Vogue · 12 NOV

    Yeosang shares his anti-acne routine, after looking into ingredients and products.

    The Ateez member uses Stridex pads and tells Vogue, “I use quite a lot of products compared to others”.

    The ingredient research is the useful detail here. The product count matters less.