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News · Fashion · 12 Nov 2026

AlphaTauri caps Moments That Unite at 100 pieces per labelled style

AlphaTauri’s Moments That Unite turns sporting memories into handwritten clothing labels, with each labelled style limited to 100 pieces, Highsnobiety reports.

The personal detail is on the label: according to Highsnobiety, each selected look from AlphaTauri’s Autumn/Winter 2026 collection gets a handwritten number, date, symbol or sketch tied to a defining memory. The limit of 100 pieces applies to each labelled style.

Highsnobiety credits Neil Bedford as the campaign’s photographer and reports that the project began at AlphaTauri’s Fashion Energy Walk, held on a Madrid rooftop on 10 September.

The limited editions will be sold through alphatauri.com and selected retailers, according to Highsnobiety.

Via Highsnobiety

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