American Giant’s Williamsburg store adds outside brands for the first time

WWD reports that American Giant will pair its men’s clothing with footwear, accessories and lifestyle products from independent American brands. That outside selection will rotate alongside the company’s hoodies, T-shirts, Henleys, denim and basics; limited quantities of hoodies will come in women’s sizes.

The plans also include graphic T-shirts printed in the store, exclusive collaborations and small events to bring customers together with the people behind the brands, according to WWD.

WWD puts the planned opening at Nov. 21, ahead of the holiday season. At 85 Metropolitan Avenue, the store will be American Giant’s third.