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News · Fashion · 12 Nov 2026

Armed robbery at De Beers’ Paris flagship

De Beers’ Rue de la Paix store, opened with a ceremony in January, remains closed after an armed robbery, WWD and The Business of Fashion report.

WWD reports that no staff at the store suffered physical harm; The Business of Fashion says De Beers confirmed there were no serious injuries. The value of the stolen goods remains an initial estimate: The Business of Fashion cites French radio station Europe 1’s figure of more than €1 million.

The reports differ on the day of the robbery. WWD places it on Thursday, shortly after 11 a.m.; The Business of Fashion gives Tuesday morning. WWD describes four heavily armed robbers who escaped on scooters.

According to WWD, the Paris public prosecutor’s office is investigating the robbery as armed robbery by an organized gang. WWD reports that the flagship’s closure is indefinite; The Business of Fashion says De Beers will keep the store shut to allow investigations.

Via WWD

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