Bulgari adds yellow-gold Serpenti and a gold-and-steel B.zero1 ring for the holidays

The material changes give Bulgari’s holiday offering its clearest news: WWD reports a new yellow-gold version of Serpenti alongside diamond designs. B.zero1 adds a bangle and a small, partly diamond-set pendant, plus a ring that pairs gold with steel.

According to WWD, Bulgari calls its 2026 holiday campaign “Joy Is In Our Hands”. Watches in the selection include the coiled Serpenti Tubogas and the titanium Octo Finissimo 37.