Burberry grows again, led by the Americas

Burberry generated £1.1 billion in Q2, according to Vogue, but growth was uneven. The Americas rose 11%, helped by engagement with local customers and strong in-store conversion of store visits into purchases.

Vogue reports that Europe, Middle East, India, and Africa (EMEIA) fell 2% as tourism declined. Greater China grew 5%, supported by local spending, while Asia-Pacific rose 3%.

The split extended to sales channels. In the fiscal year’s first half, Vogue reports, wholesale rose 17% and retail grew 4%, while licensing fell 5%.

Vogue also reports growth across womenswear, menswear, childrenswear and accessories in H1. Gross profit margin reached 68.3%, compared with 67.9%.