AI shopping at eShow Madrid: 4 percent of chats reach the basket

An assistant covered in FashionUnited’s eShow Madrid report logged more than 22 million visits so far in 2026, according to Siclari. The outlet reports that users spend three times as long on the site as they do with a traditional search.

Longer visits are not proof of purchases. According to FashionUnited, users ask two questions on average; around 4 percent of conversations result in a product added to the basket.