Fashion by Informa launches a guide to entering the US market

The guide covers the practical work of entering the market: FashionUnited lists US consumer expectations, legal requirements, supply chains and marketing as its four main areas. The advice extends to logistics and operations.

The US market is expected to grow. FashionUnited cites Fashion by Informa’s consumer outlook report, which projects the American market will reach 691 billion dollars by 2030, up from approximately 363 billion dollars in 2018.

According to FashionUnited, the guide is available on Fashion by Informa’s website.