Hugo Boss names Frasers executive David Epstein as CEO

The appointment puts a Frasers Group executive in charge of Hugo Boss: WWD reports that David Epstein has held the chief brand partnerships officer role at Frasers Group since 2024. FashionUnited says the supervisory board appointed him CEO, effective January 1, 2027.

The change follows Frasers Group's move to majority ownership. According to WWD, the group announced in late October that its Hugo Boss stake had reached 50.08 percent.

FashionUnited reports that Grieder requested his departure, which takes effect on December 31, 2026. WWD dates his appointment as Hugo Boss CEO to June 2021.

Frasers Group reached majority control despite opposition to its earlier offer. FashionUnited reports that both Hugo Boss boards rejected the June offer of 38 euros per share, though Frasers Group's stake rose to 47.89 percent. WWD says Hugo Boss will operate as a Frasers Group subsidiary.