Modelia turns one bag photograph into a campaign

According to FashionUnited, Modelia, an AI imagery platform for fashion, started with a photograph of a black patent leather bag. Within minutes, it produced a square image on white for Amazon, a version in brand colours for Shopify, a portrait on light grey for Zalando and a vertical story set in a newly generated scene.

The report also gives a measure of adoption: Modelia surveyed 331 fashion professionals in 29 countries in September 2026. FashionUnited reports that 67 per cent of organisations already used commercial imagery generated or edited with AI.

FashionUnited names Spanish fashion brand Cortefiel as another user. For its Christmas campaign, Cortefiel used Modelia to turn full outfits into festive still lifes arranged as gift packs.

FashionUnited also reports that phone-case brand MUK Barcelona used Modelia for the launch of its Anorak case in two colours.