Loyalty members account for over 80 percent of Hunkemöller's sales

Loyalty members account for over 80 percent of Hunkemöller's sales, FashionUnited reports, citing Kieboom. The retailer collected feedback from more than 600 current and potential customers in different markets.

At PassaSports, the shared platform accounted for 35 percent of revenue by the end of 2025; individual labels accounted for 65 percent, according to FashionUnited. PassaSports spent approximately 18 months bringing its data and systems together.

FashionUnited reports that PassaSports has 37 labels, including TennisDirect and Humbleshop. In 2025, its group of customers who ordered more than once a year and took part in multiple sports grew by 16 percent. The outlet also reports that PassaSports recently launched in France and Austria.