Renzo Rosso on the production job that led to Diesel

Diesel began as a shared venture in 1978; Renzo Rosso bought 100% in 1985, he tells Vogue. Tired of working on so many brands, he sold his Genius Group stakes back to Adriano.

The starting point was production. In Vogue, Rosso recalls that Adriano hired him to manage production at Moltex, a manufacturer of trousers for Daily Blue. Adriano did not want to let him go, so he proposed starting Diesel together.

Rosso also tells Vogue that his first job away from his family’s farm was carpentry.

His life is now the subject of Be Brave, a documentary directed by Francesco Carrozzini, which Rosso says in Vogue was recently shown at the Venice International Film Festival.