Louis Vuitton and Dior’s museum campaigns follow a formula Highsnobiety has seen before

Louis Vuitton’s womenswear campaign uses New York’s Frick Collection as its setting, Highsnobiety reports. It is part of the house’s multi-year sponsorship deal.

Dior has also shot a campaign at the Los Angeles County Museum of Art, according to Highsnobiety. The outlet places both campaigns in a longer history of fashion advertising alongside art.

Highsnobiety points to Raf Simons’ first Calvin Klein campaign, released in 2017. Those ads paired staple Calvin Klein clothes with artworks by Andy Warhol and Richard Prince.