True Religion and Phat Farm put the puffer first

The puffer is the key piece, according to WWD: denim appliqué and a bold graphic on the back bring the brands’ design codes together. WWD calls the puffer an era-defining shape for Phat Farm.

True Religion is doubling down: according to WWD, the launch follows True Religion’s Baby Phat collection by one month. Baby Phat is the women’s brand of Phat Farm.