Vinted brings Rokt’s post-checkout offers to the US

For US shoppers, the moment after a Vinted purchase becomes space for other brands to sell to them: WWD reports that Rokt lets Vinted display personalized offers from brands outside its own category.

According to WWD, the partnership began in 2024 and already covers the U.K. plus six European markets, among them France and Germany. Vinted says Rokt’s machine learning has helped it optimize hundreds of millions of transactions in Europe.

WWD reports that customer engagement with the European rollout has averaged 4 percent.