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News · Beauty · 12 Nov 2026

Beauty wants shoppers to spend more as budgets tighten

Recent earnings show established labels under pressure to stand out as shoppers cut budgets and loosen loyalties, The Business of Fashion reports.

There is still room for shoppers to spend more in select categories, according to The Business of Fashion.

The Business of Fashion points to L’Oréal Paris: since the 1970s, the brand has told women worldwide that its premium products are something they deserve.

Via The Business of Fashion

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