Mr Marvis passes its 25-store target as shops grow faster than online sales

Online sales still make up Mr Marvis’s largest sales channel, according to FashionUnited. The Dutch menswear brand began online in 2016 with shorts as its only product category; now its shops grow faster than its online sales.

FashionUnited reports that a Berlin shop opened in November, and three further openings are scheduled before 2026 ends. Those additions would bring the total to the 32 stores the company expects by year-end.

For international expansion, Mr Marvis is considering Austria, Switzerland, Italy and Spain, according to FashionUnited. FashionUnited reports that a second London shop is expected in December’s first week, while the brand’s first Vienna store is also due in December.