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News · Fashion · 14 Nov 2026

Natalia Alaverdian leaves A.W.A.K.E. Mode’s creative director role

Natalia Alaverdian is leaving her creative director role at A.W.A.K.E. Mode a year after selling her majority stake to Another Community, The Business of Fashion reports.

Alaverdian’s last collection will be spring 2027, according to The Business of Fashion. Alaverdian founded the London-based label in 2012.

The Business of Fashion reports that Alaverdian plans to pursue filmmaking and work independently in creative direction. The company plans to broaden A.W.A.K.E. Mode’s product range and expand internationally, according to The Business of Fashion. A new creative director will be announced in due course.

Via The Business of Fashion · Just in, 14 Nov 2026

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